I like to think of a gift card as a ticket to opportunity — the opportunity to waltz into a store and select items free of charge (sorta). With the holiday season coming to a close, I’m confident many of you received one of these magical 3 x 2 inch pieces of plastic, but maybe you’re not exactly sure what to do with it. I have taken it upon myself to indulge in my favorite hobby, online window shopping, to serve up some products that might be worth spending that e-cash on this January.
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